This giveaway is now closed. Congratulations Janine Wood! Your LBD Project book will be sent out shortly.
The little black dress or what’s commonly known as the LBD. Who doesn’t have one in their closet? I know I’ve got at least 3 that I can think of from the top of my head. It’s that simple black dress – all black. And something you can dress up or down, depending on the occasion.
Inspired by Daniel P Dykes “Curated Wardrobe” and Sheena Mathieson’s “The Uniform Project”, Cheryl Lin from Business Chic decided to create her own project – to style that ONE LBD she had in 52 different ways – wearing the same dress each week for the whole year. And she did it! Not only did Cheryl come up with a myriad of different ways to style that one LBD, she has also managed to a) have an exhibition based on the LBD Project b) have the LBD Project book published! So now YOU too can have the pleasure of learning how you can style your LBD.
Let me first tell you a little story about how I first met Cheryl. I first came across this bubbly – yes she’s really really nice, bubbly and super genuine in person – girl in 2011 at the L’Oreal Melbourne Fashion Festival media briefing. Let’s just say I was totally OUT of my comfort zone, knew not a single person in that room of pretty awesome looking people and felt so out of place. Out of all the people there, Cheryl came up and said hi to me! Well, it was our identical diaries that strike up that conversation. I never forget a face and the fact that she made me feel less invisible. From then on, I started following her blog, as well as on the social media networks. I’ve always loved her images of people she took on the streets in their work gear. This very down to earth girl had a vision. She had a goal and a great passion, juggling her day job AND updating her blog. And then the LBD project. It was through her that I searched for those detachable collars – awesome invention to whomever that actually came up with that. I squealed – yes I did and I was at work! – when I saw that her project was on the LMFF Cultural program this year! So it was with great honour that I got invited to the launch of her exhibition and book. I am so terribly proud of this girl! Someone to aspire to – where your passion CAN lead you to where you want to be.
To honour the LBD project, I decided to wear a black dress to her launch (but of course!). This one was from ASOS and had a very Mad Men feel to it. It’s plain black – jet black – so I decided to add a statement necklace and a simple belt to cinch at the waist for some definition. To complete the look, I had on a pair of patent pumps and a simple, classic black handbag.
I went with Tine from Beautyholics Anonymous, knowing how much she was wanting to view the exhibition and meet Cheryl. And what’s a social gathering without meeting other bloggers right? I last met up with Suzi from For the Love of Audrey I think sometime in Winter last year and I was so glad she was there too! Nothing like a good ol’ quick catch up I say! She too was in an LBD that evening.
I would love to share what’s in the book but I think that would give too much away? Basically, you’ll get your money’s worth with the amazing photography done by Megan Harding and images of Cheryl in the 52 different ways she’s worn her LBD. Plus some amazing tips on how you can dress up or down your LBD. From accessorising, to layering (and how to do that), to even adding a little simply DIY for something a little different. To grab your hands on this nifty little book, simply head down to the exhibtion down at the Melbourne Central Community Garden. And, because I love you my readers I’m giving her book away too!
To win a copy of “The Little Black Dress Project”, simply tell me in 25 words or less (yes I WILL be counting the number of words) why you think an LBD is an essential part of your wardrobe. The giveaway closes 20th March 2013. And if you’re in Melbourne, be sure to check out the exhibition too! It’s FREE!
Terms & Conditions
*I bought both the books myself and I’m holding this giveaway in support of a fabulous project. Outfit and accessories worn were all bought by yours truly.
P.S: I think I might have to shorten my dress a little. It’s making me look a little matronly don’t you think?