The LBD Project & Giveaway of the Book!

The LBD Project & Giveaway of the Book!

This giveaway is now closed. Congratulations Janine Wood! Your LBD Project book will be sent out shortly. 


The little black dress or what’s commonly known as the LBD. Who doesn’t have one in their closet? I know I’ve got at least 3 that I can think of from the top of my head. It’s that simple black dress – all black. And something you can dress up or down, depending on the occasion.

Inspired by Daniel P Dykes “Curated Wardrobe” and Sheena Mathieson’s “The Uniform Project”, Cheryl Lin from Business Chic decided to create her own project – to style that ONE LBD she had in 52 different ways – wearing the same dress each week for the whole year. And she did it! Not only did Cheryl come up with a myriad of different ways to style that one LBD, she has also managed to a) have an exhibition based on the LBD Project b) have the LBD Project book published! So now YOU too can have the pleasure of learning how you can style your LBD.

The LBD Project Exhibition

Let me first tell you a little story about how I first met Cheryl. I first came across this bubbly – yes she’s really really nice, bubbly and super genuine in person – girl in 2011 at the L’Oreal Melbourne Fashion Festival media briefing. Let’s just say I was totally OUT of my comfort zone, knew not a single person in that room of pretty awesome looking people and felt so out of place. Out of all the people there, Cheryl came up and said hi to me! Well, it was our identical diaries that strike up that conversation. I never forget a face and the fact that she made me feel less invisible. From then on, I started following her blog, as well as on the social media networks. I’ve always loved her images of people she took on the streets in their work gear. This very down to earth girl had a vision. She had a goal and a great passion, juggling her day job AND updating her blog. And then the LBD project. It was through her that I searched for those detachable collars – awesome invention to whomever that actually came up with that.  I squealed – yes I did and I was at work! – when I saw that her project was on the LMFF Cultural program this year! So it was with great honour that I got invited to the launch of her exhibition and book. I am so terribly proud of this girl! Someone to aspire to – where your passion CAN lead you to where you want to be.

The LBD Project Exhibition LMFF

To honour the LBD project, I decided to wear a black dress to her launch (but of course!). This one was from ASOS and had a very Mad Men feel to it. It’s plain black – jet black – so I decided to add a statement necklace and a simple belt to cinch at the waist for some definition. To complete the look, I had on a pair of patent pumps and a simple, classic black handbag.

Black dress ensemble for LBD Project Exhibition
Black dress from Asos, Necklace from Lovisa, Handbag from Salvatore Ferragamo

Lovisa Necklace

Ferragamo handbag, Target Belt

My LBD outfit

I went with Tine from Beautyholics Anonymous, knowing how much she was wanting to view the exhibition and meet Cheryl. And what’s a social gathering without meeting other bloggers right? I last met up with Suzi from For the Love of Audrey I think sometime in Winter last year and I was so glad she was there too! Nothing like a good ol’ quick catch up I say! She too was in an LBD that evening.

with Suzi Maynard & Tine
L-R: With Suzi Maynard from For the Love of Audrey, With Tine from Beautyholics Anonymous
With Cheryl Lin
Me looking all dorky (yes I was that excited!) with Cheryl Lin of the LBD Project

I would love to share what’s in the book but I think that would give too much away? Basically, you’ll get your money’s worth with the amazing photography done by Megan Harding and images of Cheryl in the 52 different ways she’s worn her LBD. Plus some amazing tips on how you can dress up or down your LBD. From accessorising, to layering (and how to do that), to even adding a little simply DIY for something a little different. To grab your hands on this nifty little book, simply head down to the exhibtion down at the Melbourne Central Community Garden. And, because I love you my readers I’m giving her book away too!

To win a copy of “The Little Black Dress Project”, simply tell me in 25 words or less (yes I WILL be counting the number of words) why you think an LBD is an essential part of your wardrobe. The giveaway closes 20th March 2013. And if you’re in Melbourne, be sure to check out the exhibition too! It’s FREE!


Terms & Conditions

  • Open to Australian Residents only
  • ONE entry per person per household
  • Those not answering the question will be disqualified
  • Judge’s (mine) decision is final
  • If the winner does not respond within 48hrs of contact, a new winner will be chosen
  • While we take perfect care when dispatching the prizes, we will not be responsible for those lost or damaged in transit as it is beyond our control


 *I bought both the books myself and I’m holding this giveaway in support of a fabulous project. Outfit and accessories worn were all bought by yours truly. 

P.S: I think I might have to shorten my dress a little. It’s making me look a little matronly don’t you think?



Written by

A mum of 3 who loves writing, sharing tips, tricks and discoveries that covers styling, fashion, beauty, lifestyle, health and so much more!

  • daniela barbaro says:

    i love that i can add colour and create a different look with it

  • Effie Bakkalis says:

    Totally suitable for day or night,
    Black is slimming and looks just right,
    Casual or formal, for lunch or dinner,
    Perfect outfit, always a winner!

  • An LBD is great in the CBD, as well as Eastern and Western. Why? Because it’s Melbourne :).

  • Tine says:

    Not entering the giveaway because I already have the book but I have to agree with you. Cheryl is incredibly lovely in person, and like you, she too came to say hi to a bunch of us beauty bloggers who were fishes out of water at a fashion event.

    She truly is an inspiration. @LeGeeque and I are now on a hunt for a proper LBD! 🙂

  • Oh, you look gorgeous in the photos, and you did a brilliant job of accessorising! I do agree with you that the dress could be shortened a little, the hem length doesn’t do justice to your gorgeous legs. 🙂

    I’d love to win this book, I think I need all the help I can get in mixing up my dressing a little.

    Now for my entry:

    “A LBD is essential as it provides a slim sillouette, and is versatile enough to be worn everywhere when paired with the right accessories!”

    Thanks for a great competition!

  • Abby Lee says:

    An LBD is essential as it can be worn for so many different occasions and always makes me feel sexy!

  • Cyndie says:

    Coco Chanel has changed the wolrd with her little black dress: a timeless classic good for any occasion!

  • katrina stubbs says:

    the LBD is a lifesaver.You can wear it as a casual dress or as an evening dress.All you need are the accessories to match the occasion 🙂

  • Melinda says:

    You don’t have to be going to a funeral to look chic in black! It’s the new pink!

  • Fashions Fade. A little black dress is eternal.
    Thanks for a great competition – it seems black IS the new black!

  • Ayvz Eno says:

    An LBD is Essentual as they make a women appear slimmer and sexy , at the same time as sophisticated . a must have .

  • cheryl D says:


  • sam greenwald says:

    An LBD is Essentual as they make a women appear slimmer and sexy ,AWSOME

  • Shannon says:

    The LBD is essential to any wardrobe as it is compact, can be matched with anything, it is a must for every female.

  • nicole larsen says:

    LBD is the only and one piece to have in your wardrobe. A night out or a causal affair

  • Kirsten W says:

    Karl Lagerfeld said it perfectly: ”One is never over-dressed or under-dressed with a Little Black Dress.” The LBD is the epitome of classic timeless style.

  • Camilla says:

    The LBD with its versatile ways
    Glams up the night but still suits the days
    Oh LBD I could never live without you!

  • Janine Wood says:

    The LBD is essential because it is slimming, sophisticated, timeless, can be worn anywhere and can be altered to look distinctive in simple ways.

    (Thanks for this great competition – I always have one LBD in my wardrobe and would love to learn more about capitalizing on it.)

  • Eden Matthews says:

    An LBD is essential to any woman’s wardrobe to ensure she feels fabulous, sexy and young as soon as she puts it on!

  • Hannah says:

    Dress it up,
    dress it down,
    wear it all around town.
    It is sexy for night,
    but in the day can also look just right.

  • Sara Hayward says:

    Having the perfect LBD means I live more and worry less because I have something I can just throw on and walk out the door.

  • Vicki F says:

    A Little Black Dress helps me Lose Bum Dimples and Lessen Bulges Dramatically. Slimmer and trimmer without the weighloss pain! Essential!!

  • Congratulations on winning a copy of the book, Janine!

    Thank you Norlin for running this giveaway – it’s been delightful reading all of the love for fashion’s favourite staple – some great comments and quotes in there!

    Norlin, I so appreciate your support and have included this post in my wrap up off The LBD Project that I just published early this morning! Big hugs and love to you, Norlin! X

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She's a mum of 3 who loves writing, sharing tips, tricks and discoveries that covers styling, fashion, beauty, lifestyle, health and so much more!  Find out more about Norlin here!

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