Mercedes-Benz Fashion Week (MBFWA) indeed was overrun by fashion bloggers this year, as Andrew Hornery from SMH observed. But, really, was that such a bad thing? In his “Private Sydney” column in the Sydney Morning Herald, Andrew shares that most of the fashion bloggers present were former models, stylists, frustrated designers or plain old wannabes and with only one or two bloggers who had any journalistic credentials. He even goes on to say that we were more interested in interviewing and photographing each other than what’s on the catwalk.
While it might be true that only a handful of us have come from backgrounds of journalism and communication, I believe that it doesn’t necessarily make us less credible. Sure, the people from traditional media probably know how to word their reports better, but does that make them an expert in fashion? Do their opinions hold more clout than that of a blogger? Here’s the thing with bloggers, while most do not come from journalistic backgrounds, what we do have is – PASSION. We do it because we love it not because we HAVE to. We are our own publishers, PR, writers, editors and in most cases even photographers. For those that do get sponsored by brands to cover the shows, they work bloody hard to get them and it’s about time we get recognised for all the work we do. Our passion and dedication are highlighted by sacrifices we make; using our day jobs to fund the trip and expenses and using up our holiday or leave days to attend the event. We work non-stop and in most cases, round the clock.
Fashion week is filled with people from all walks of life and manner of dressing. It is an exciting time filled with eccentric characters and interesting fashion. If it’s the norm for photographers who represent traditional media to snap fashion worn by the attendees, then what is the difference with us bloggers snapping photos of our own fellow bloggers? Let’s face it, fashion week isn’t just about the designers. It encompasses so much more than that. It is the people that attend who also makes the event a spectacular one. The colours, styles, and let’s not forget the personalities that go along with it.
I am not demeaning any work done by those in traditional media. I know they work hard too. But it irks me when someone from that background discredits bloggers just because we do things differently. So let’s not diminish the capacity of bloggers shall we? We represent the everyday people. We present our own point of view. We share what our readers want to know and not just what fashion designers and brands want to hear. While blogging might seem rather competitive to the outside world, what we do learn is to work together and help each other out any way we can. We call this a building relationships, something I think some people from traditional media might like to work on.