Beauty Goes Digital

It is estimated that Australian women on average spend $840 a year on beauty products. That’s a significant expense, and it’s the main motivator behind Australian women jumping ship and moving to buy their beauty products online – where products can be a fraction of the cost that they are in store.

Here are a few factors driving the online beauty shopping trend that’s changing the way women all over the world buy their skin care range and day to day makeup.

Beauty industry lends itself well to online retail
Have you used the same kind of mascara for years? Most women are loyal to their brand or type of makeup or skin care. They find a foundation, lipstick, blush, moisturiser or face wash that they like, and often stick with that brand for a long time. So when supplies are down, they know what they’re looking for. This makes shopping for beauty products a significantly different shopping experience than buying clothes – something that you usually want to try on. For women who know what they want to buy, online shopping is easy, cost effective and cuts out a trip to the shop.
Beauty products online are also often up to 70% cheaper than buying in store – making it not only a convenient but cost effective option. Take Strawberrynet.com, for example, the online discount beauty store that attracts millions of customers from all over the world. Even if you don’t know what you want, you can save money by trying in store and purchasing online.

Continually developing technology
This shift to buying beauty products online is also fuelled by the constant development of technology. You can now whip out your smartphone while you’re in store and purchase the product that you’re interested in online. You can also browse the web on your 3G connected iPad on the train on the way to work. The easier it is to access the internet on the go and find online beauty product retailers, the easier it is for Australian women to make the shift to buying online.

If you’re a beauty buff who doesn’t yet have a smartphone or tablet that you can shop remotely and online with, then it could be worth investing in the technology and saving on your beauty product bill! If you don’t want to pay upfront, then why not try equipment rental? You can rent an iPhone or iPad paying low monthly payments. This allows you to spread the cost of the use of your smartphone or tablet, and you’ll also be able to upgrade to the latest technology at the end of your rental term.

The shift to buying beauty products online has significantly changed the way women sample, try and buy their cosmetics.

Do you buy your beauty products online? What are your favourite brands that you can find and get a bargain for on online retail sites?

*This guest post was brought to you by rentsmart

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